WOOLWORTHS BTS
Our next generation of School Labels delivered a hugely successful Back to School category promotion for Woolworths, with strong redemption numbers and impressive sales results. Gamifying the creation of our labels, we developed an Avatar platform that gave kids the freedom to express themselves through millions of combinations.
CHALLENGE:
Now in its 5th year, we needed to ensure Woolworths maintain prominent in the cluttered ‘Back to School’ category by evolving our free school labels offer for
a new generation of kids. Technology has evolved and expectations for personalisation had changed.
SOLUTION:
In this new, digital evolution,
we gamified the creation of our labels, developing an avatar platform that gave kids the freedom to express themselves through multiple features, accessories and backgrounds offering millions of combinations to match
mini personalities.
RESULTS:
Our next generation of
labels delivered a massively successful BTS campaign for Woolworths with 600,000+ labels designed, delivering a 58% sales uplift on BTS products. This campaign attracted 25% of new shoppers to Woolworths,
who continued to shop
post campaign.
