MKTG partnered with Wacom to inspire University students to unleash their creative potential. We created a bespoke digital studio designed to showcase and immerse our audience in the world of Wacom. Professional cartoonists treated students to a personalised caricature drawn live on Wacom devices and instantly shareable to social media. .
Our challenge was to target students at these universities by driving brand awareness, collecting leads, and positioning Wacom as a creative and innovative brand through a compelling experiential execution.
Activating at the annual O’Week festival, MKTG brought to life Wacom’s suite of graphics tablets in an immersive, on-site studio. Cartoonists used the tablets to draw digital caricatures of students, who were also given the chance to get up close with never-been-seen-before devices.
We generated 2,259 leads across multiple activations, 37% above our target, with a caricature drawn every 4 minutes. Social sharing also achieved an organic social reach of 27,925 with 8,122 social engagements.