MKTG designed and executed a one-its-kind fundraising gala dinner for UnLtd, for a sell-out guest list of 500 people from the media industry. We transformed The Venue, Alexandria, into an UnLtd: Big Dream, captivating guests with immersive rooms, inspiring speakers, and innovative fundraising mechanics. An enormous $370k was raised for UnLtd and its causes.
We were tasked with innovating the traditional gala dinner format and creating unique fundraising mechanics to maximize donations on the night.
It started with a multi-sensory experience through 4 immersive rooms, capturing the imagination of our audience and driving home UnLtd’s purpose. Guests were taken on a journey of epic proportions that featured hidden experiences, surprise performances and powerful stories.
A combination of flawless execution and a ground-swell of industry support resulted in an unforgettable night. The industry rallied around UnLtd – from Fitzy & Wippa’s onstage fundraising challenge, to beverage upgrades and an electric live auction –raise a whopping $370K.