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At MKTG our inspiration is to be the world’s leading organisation for market research and measurement analytics within the sport and entertainment industry. To achieve this we leverage tools and research to derive evidence that delivers powerful and purposeful insights. 


To help clients realise the full potential of sports and entertainment, we have a number of proprietary products and services to help answer any number of marketing and business objectives a brand might have. Whether it’s helping brands to identify where they should invest and who they should target, to helping them quantify and maximise the return from Intellectual Property, our team is here to help ensure any potential partnership is delivering the right value, and will ultimately perform against objectives. 

In a world of complexity, we aim to offer simplicity through consistent, world-class services and integrated solutions that help drive outcomes across sports and entertainment.



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