SPONSORSHIP CONSULTING AND ACTIVATION
MKTG Australia's vast experience and credibility as a leader in sport and entertainment communications has led to a unique and unrivalled understanding of the landscape in Australia.
Our sponsorship consulting and activation division exists to help brands and rights holders generate insight and drive maximum impact from their sports and entertainment portfolio investments.
Our consulting framework provides our partners with research, data-fuelled insights, analytics, and a strategic framework to profile and understand audiences, assess market opportunities, select properties and establish fair-market value.
Our creative team of industry specialists then leverage a purpose-driven model to create, build, negotiate, activate and measure the effectiveness of unique partnerships. These roll out across creative, content, and fan experiences either in or out of stadiums.
We pride ourselves on building relationships between people and brands through shared experiences, delivering on our partners’ objectives, and adding value to the industry in the process.
We are currently working with a number of clients in this space including Mondelez, Jaguar Land Rover, and Great Southern Bank