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DISNEY
CHALLENGE:
Create blockbuster stunt
to celebrate the release of Pirates of the Caribbean: Dead Men tell no Tales’. Target families & movie
fans with an engaging experiential mechanic to drive awareness and create impact.
SOLUTION:
Recreated the iconic
ghost ship ‘The Silent Mary’
from the film into a large-scale water projection, activated in Sydney Harbour in the lead-up
to the film’s release.
RESULTS:
The ‘Silent Mary’ sailed its way through Sydney Harbour across 3 nights, drawing key media and thousands of Sydneysiders & tourists to the shores, covering the ghostly spectacle on key news and social channels.
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