MKTG was tasked to target ‘foodies’ to increase visibility of the Philips Pasta Noodle Maker and drive product trial and sales. MKTG activated a partnership with the Sydney Night Noodle Markets.An interactive and authentic pop-up experience which explored the product in a vibrant ‘foodie’ landscape, offering ‘hands on’ product trial for guests with My Kitchen Rules influencers Sammy and Bella. 

Increase the traction on sales and boost visibility of the Philips Pasta Noodle Maker, showcasing its functionality as a relevant kitchen essential in the home.

We developed an interactive and authentic culinary experience at the night noodle markets. We invited food lovers down to the Philips Pasta Noodle Kitchen to get
hands on with pasta making demonstrations by Sammy & Bella, exclusive talent and winners of ‘my kitchen rules’.


Over 400,000 visitors at the Night Noodle Markets with 1,800 participants having a hands on experience, making their own pasta and noodles to enjoy at home. This led to a three fold sales increase in the month following the event. 

MELBOURNE   |   Level 1, 105 York St, South Melbourne VIC 3205

SYDNEY   |   Level 6, 20 Windmill Street, Millers Point, NSW, 2000