MKTG Partners With FIBA Women’s Basketball World Cup ahead of 2022 Sydney Event

Staff Writers

20 Sept 2021

MKTG Sports + Entertainment will support, identify and procure domestic sponsorships on behalf of the FIBA Women’s Basketball World Cup, taking place in Sydney in 2022.

MKTG Sports + Entertainment and the FIBA Women’s Basketball World Cup 2022 Local Organising Committee today announced a new partnership that will see MKTG support, identify and procure domestic sponsorships on behalf of the world-class basketball tournament coming to Sydney in September 2022.


The world’s flagship women’s basketball competition will take place over ten days in September and October 2022 across two venues, both located in Sydney Olympic Park. The sport-loving nation of Australia will witness first hand 144 of the best players in the world from 12 of basketball’s powerhouse nations across Africa, Americas, Asia & Oceania and Europe in 38 games.


Matt Connell, Managing Director, MKTG Asia Pacific, said; “Partnering with the FIBA Women’s Basketball World Cup in 2022 represents a unique opportunity to associate with a global event that will be sure to capture the hearts and minds of Australians and play a significant role in driving the growth of basketball for generations to come.”


“Australia has firmly established itself as one of the most progressive supporters of women’s sports. We could not be more excited to engage with brands that will play a role in continuing this momentum, be a voice for the growth of basketball and support the Opals on home soil.”


Melissa King, Chief Executive for the Local Organising Committee said; “We have partnered with MKTG to work with us to deliver a best-in-class and tailored partnership opportunity that focuses on delivering meaningful impact and return to the market.”


“MKTG have clearly demonstrated their level of expertise and understanding of what is required to establish authentic and strategic partnerships in sport. We are excited to align with MKTG and are confident that the partnership will deliver incremental value for the event and the sport of basketball.”


Starting today, MKTG will actively work with the FIBA Women’s Basketball World Cup 2022 Local Organising Committee team and introduce Australian partnership opportunities to brands keen to innovate, align and resonate with the core values of basketball, women’s sports and leverage its global reach.


This partnership expands MKTG’s commercial relationships in the Australian sporting landscape, adding to long-standing relationships with the AFL, Cricket Australia, Football Australia, the World Surf League, and Victoria Racing Club.