ICE BREAK XBOX PROMO

CHALLENGE:
Ice Break needed a stand out and compelling reason to drive purchase in the lead up to the summer season and a new reason to connect with their consumers.

SOLUTION:
Delving into our audience passion points, we identified the rich world of gaming. Bringing two powerhouse brands together, we delivered a highly engaging on pack promotion, coinciding with the new XBOX console launch that offered shoppers the chance to win an XBOX ONE X instantly.

RESULTS:
There were 430,000 total entries received. That’s an uplift of 77% uplift on previous promotions. Over 80,000 chose to further engagement on Ice Break’s Facebook Messenger to find out more.