UNLTD.

MKTG designed and executed a one-its-kind fundraising gala dinner for UnLtd, for a sell-out guest list of 500 people from the media industry. We transformed The Venue, Alexandria, into an UnLtd: Big Dream, captivating guests with immersive rooms, inspiring speakers, and innovative fundraising mechanics. An enormous $370k was raised for UnLtd and its causes. 

CHALLENGE:
We were tasked with innovating the traditional gala dinner format and creating unique fundraising mechanics to maximize donations on the night.

SOLUTION:
It started with a multi-sensory experience through 4 immersive rooms, capturing the imagination of our audience and driving home UnLtd’s purpose. Guests were taken on a journey of epic proportions that featured hidden experiences, surprise performances and powerful stories.

 

RESULTS:
A combination of flawless execution and a ground-swell of industry support resulted in an unforgettable night. The industry rallied around UnLtd – from Fitzy & Wippa’s onstage fundraising challenge, to beverage upgrades and an electric live auction –raise a whopping $370K.