STRATEGIC CONSULTING

MKTG Australia's vast experience and credibility as a leader in sport and entertainment communications has led to a unique and unrivalled understanding of the landscape in Australia.


Our strategic consulting division exists to help brands navigate the complex world of sponsorship by applying a holistic structure to business challenges. Underpinned by robust in-house insight tools, our end-to-end model covers consumer insights, market analysis, portfolio audit, property selection of existing partnerships including advice on which partnerships to divest, asset selection and negotiation assistance, leverage and evaluation.

 

Utilising the wider MKTG Australia offering, we advise how this plays out in creative, retail approach, content and live experiences, through integrated sponsorship leverage strategies. Consulting enables us to unlock full-service capability for our clients. We are currently working with Cadbury and Jaguar Land Rover on sponsorship strategies in Cricket and the AFL.

CASE STUDIES

THE TEAM

DOM DOWN
Strategy & Innovation Director
MARTIN ANSELL
Account Director
MEG KIRK
Sponsorship Manager
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